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The road to the middle market CEO corner office is paved with mile markers that guide in surprising, unpredictable, and some might even say “mysterious” ways! But how do you get such a widely coveted position? This is the question often heard during decades of ROI’s executive search interviews, conducted with top-level executives. ROI’s Into the Corner Office podcast is a new inspiration and answer platform which premieres visionary tales of adventure with great endings and highlights, from powerhouse CEOs driving the formidable success of the U.S. economy’s middle market sector. The CEOs behind this impressive growth reveal insights which equipped them to lead their organizations. Showcasing dynamic leadership stories, Into the Corner Office dives into the heart of what informed and formed these CEOs. Guests share their backgrounds, talk about their early years, and explore what shaped them before they were known for their successes in growing, developing, and leading extraordinary mi...
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Tuesday Jan 17, 2023
Tuesday Jan 17, 2023
Francesca Schuler is passionate about growth and delivering results by building teams, brands and businesses with signature cultures and diverse leadership teams. As the CEO at In-Shape Health Clubs, a California-based chain full service health clubs, Francesca and her team transformed the organization to create a people and experience focused culture. She prioritizes team member development and diversity at all levels, both in the clubs and in all functions. This is evidenced by the increase in women on the leadership team from less than 10% in 2015, to now 50%. Her diverse background in consumer marketing generates innovative thinking in how to create compelling fitness experiences for members to motivate them to live healthy, fit and happy. Francesca joined In-Shape as CMO in 2015 and was promoted to COO in April 2017, before assuming her role as CEO in March 2018. Prior to joining In-Shape, Francesca was the CMO of BevMo!, a specialty beverage retailer based on the West Coast. She joined BevMo! from Treasury Wine Estates Americas where she was CMO, managing a wine portfolio of over 50 brands. Previously, Francesca was the Head of Marketing for Method Products, Inc. a pioneer of premium non-toxic home care products, the VP of Global Brand Management at the Gap and a partner at Marakon Associates, a boutique management consulting firm, where she advised consumer and retail companies. Early in her career, she held several marketing and sales positions at the E&J Gallo Winery. Francesca is currently on the board of O’Neill Vintners & Distillers and The Bundschu Company. She was named the 2019 Woman Leader of the Year by IHRSA, one of 2014 SF Business Times Most Influential Women in Business and was awarded the 2013 Marketers that Matter award for Customer Engagement. She holds an M.B.A. from Wharton and a B.A. in Comparative Literature from Brown University where she also rowed crew. Francesca is Chilean-American, bilingual in Spanish, and loves to travel with her husband Eric and children, Aria and Will.
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