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The road to the middle market CEO corner office is paved with mile markers that guide in surprising, unpredictable, and some might even say “mysterious” ways! But how do you get such a widely coveted position? This is the question often heard during decades of ROI’s executive search interviews, conducted with top-level executives. ROI’s Into the Corner Office podcast is a new inspiration and answer platform which premieres visionary tales of adventure with great endings and highlights, from powerhouse CEOs driving the formidable success of the U.S. economy’s middle market sector. The CEOs behind this impressive growth reveal insights which equipped them to lead their organizations. Showcasing dynamic leadership stories, Into the Corner Office dives into the heart of what informed and formed these CEOs. Guests share their backgrounds, talk about their early years, and explore what shaped them before they were known for their successes in growing, developing, and leading extraordinary mi...
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Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
Howdy Holmes started working at Chelsea Milling Company in 1963 as a sophomore in high school. He worked in many departments, learning the company from the ground up during his high school and college summer breaks.
He left the company in 1968 saying he would return later, but first, he was going to pursue a boyhood dream. He wanted to be a race car driver. He spent 20 years in motorsports winning regional races, the Formula Atlantic Championship, and Rookie of the Year at the Indianapolis 500 in 1979. He competed in the Indy 500 six times, qualifying on the front row in 1984, and held the best average finishing record of anyone who started more than four events from 1911 – 1988 when he retired from driving race cars.
As a businessman, Howdy operated a motorsports marketing company and an advertising company, which served the motorsports community. He authored an award-winning book called, “Formula Car Technology” and was a contributing writer for magazines and newspapers about racing. He was also one of the first color commentators of racing for ESPN.
Howdy rejoined the family business in 1987. “The relationships between racing teams and manufacturing are kind of twin sisters in the sense that you’re always trying to improve something with the mechanical equipment.”
Howdy led a transformation of the then 100-year-old family business. With the help of others, a professionally managed strategic vision was successfully introduced.
Today, known for its Quality and Value, “JIFFY” Mix is uniquely positioned for the 21st Century. “JIFFY” is the market share leader in retail prepared baking mixes. In 2007, Chelsea Milling Company entered the foodservice market space, selling to commercial and non-commercial customers.
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