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The road to the middle market CEO corner office is paved with mile markers that guide in surprising, unpredictable, and some might even say “mysterious” ways! But how do you get such a widely coveted position? This is the question often heard during decades of ROI’s executive search interviews, conducted with top-level executives. ROI’s Into the Corner Office podcast is a new inspiration and answer platform which premieres visionary tales of adventure with great endings and highlights, from powerhouse CEOs driving the formidable success of the U.S. economy’s middle market sector. The CEOs behind this impressive growth reveal insights which equipped them to lead their organizations. Showcasing dynamic leadership stories, Into the Corner Office dives into the heart of what informed and formed these CEOs. Guests share their backgrounds, talk about their early years, and explore what shaped them before they were known for their successes in growing, developing, and leading extraordinary mi...
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Tuesday Dec 17, 2019
Tuesday Dec 17, 2019
With over 20 years of experience, Mr. Heeley has overseen many leading brands across the fast casual industry. Prior to joining Veggie Grill in 2014, Mr. Heeley was President and CEO of Earl of Sandwich, LLC, an international, high-volume fast casual sandwich brand. During his tenure, Steve spearheaded the company’s 30 percent annual growth. Before his success at Earl of Sandwich, Mr. Heeley served as COO of Au Bon Pain café bakery, led operations for Los Angeles-based The Coffee Bean & Tea Leaf and served as COO of Baja Fresh Mexican Grill, where he was instrumental in the brand’s growth to over 300 restaurants and the company’s sale to Wendy's International Inc. Previously, Heeley was President and CEO of the San Francisco-based SIMCO Group, a multi-unit restaurant and retail operator. Steve started his professional career at the full service Mexican restaurant El Torito, where he advanced through the ranks at the company to assume a leadership role. In Mr. Heeley’s free time, he likes to spend time with his children, travel while exploring veggie food and culture in restaurants around the world, distance cycling, volunteering with at-risk youth, track racing, real estate investing and fixing.
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